Live SEO Support 7/21/21 – Full Episode
Welcome to another episode of Live SEO Support!
Live SEO Support is an hour-long Weekly Livestream where our founders, Nicholas Altimore and Chris Tzitzis, take questions from the audience on anything related to SEO.
But in case you missed us live this week, here’s the full episode:
This Week’s Archived Livestream:
[23:22] If I have the keyword ‘X’, how many blog posts should I create to target that keyword page and what kind of blog posts? In other words, where should I buy ‘X’ from?
It sounds like you are referring to the initial stages of keyword research, and we feel like that is how we should start to approach this question. You are going to want to begin by searching for related keywords by search volume. Now keep in mind that there isn’t a specific # of blog posts that you should aim for regarding a specific topic. The general rule is to always publish relevant, quality content as often as possible for the set of target keywords you are wanting to rank for.
You want to identify the related keywords associated with your topic or niche, and if you are serious about ranking, then perhaps aim to cover all the keywords in your content and blogs. In terms of best practices, make sure you are manually checking these SERPs to see whether the same posts are showing up across different SERPs / keywords to avoid keyword cannibalization issues.
Having said that, you don’t necessarily need to create a variety of posts to cover a target keyword. If you notice that an article is ranking across several SERPs, that means Google evaluates that content as being relevant for each of the SERPs. So if you try to create a variety of blog posts to attack a specific keyword, when it’s not really necessary, then each of your articles will be competing with each other to rank (i.e. keyword cannibalization). In other words, try to create one post that targets several related keywords / SERPs
Surfer SEO’s keyword research feature is a great tool that we use to look for overlaps between SERPs.
[32:35] If you are not checking your rankings 100 times an hour, are you really an SEO?
I would assume you are still quite new to being an SEO if you are checking your rankings 100x an hour. Perhaps you haven’t yet grasped the timing of the ranking process. Every SEO needs to exercise patience because realizing success is a slow and steady process most of the time in this field.
But there’s nothing wrong with checking your rankings once or twice a day. That’s a natural and healthy habit of many SEO’s. It really depends on the value and growth stage of your asset. Some veteran SEOs have dozens or hundreds of assets at various growth stages and they don’t need to check the rankings of each one every day. A lot of this has to do with intuition and understanding how the ranking process works. Maybe they use a tool that aggregates all their ranking positions in a single report and they can take quick glances every now and then.
What’s more important than the ranking of an individual asset is the dynamics of the SERP it is ranking for. Know the SERPs you are ranking for and the competitors you are ranking against.
[39:09] Which SERP tracker do you guys prefer?
SE Ranking is probably the tool we have used the most. There’s actually a lot of features in SE Ranking that we do not utilize. We use it in a basic way because it is an effective tool for our purposes.
[46:20] When considering local searches that include “near me”, is it as simple as adding “near me” in your content / keywords?
If your content is fully optimized for local search in terms of having a GMB listing, matching addresses, services and area pages, citations, and the essential on-page optimization for your location term, then including a “near me” should trigger a proximity search (which is what you want).
[50:38] Is a link from a YouTube video description worth anything in terms of backlink authority? Or are they treated as no follow?
I love YouTube links, which we consider to be pillow links (not authority links). It’s a natural and useful link that anybody can create for free. You can use links in your description to point to multiple pages on your website. So even though they are not high authority links, YouTube links are one of my favorite types of pillow links.
[56:48] Is traffic a ranking factor? I only have 20 – 50 new visitors each day
Yes, traffic is a ranking factor, but there are several ways to look at it. For one, it is unnecessary to have traffic to the inner page of backlink in order for the link to help you. You don’t actually need high traffic (or low traffic for that matter) to rank. For example, you can target and rank in a SERP, even if your website has no traffic, with low competition, long-tail keywords that have low traffic. It may not be a valuable search term but a new site could definitely target it. Having said that, Google is analyzing traffic patterns and CTR etc, so traffic is a ranking factor to some degree.
[1:07:01] Does Google care about how old a domain is? Is that why I am ranking so badly?
Honestly, there are probably numerous reasons why you may be ranking poorly. If an aged domain is one of the reasons for your poor rankings, then it’s probably because the domain has a “bad history” with Google, meaning it was spammy or used for shady purposes. On the other hand, aged domains with a clean track record, meaning they were never penalized and have always followed Google’s guidelines etc., will always have value. Aged domains with a clean track record are always great assets to own. They probably have an existing backlink profile and they provide the owner with a solid foundation to rank because they generate greater trust flow than a brand new site.
[1:14:02] How many info articles are good for a site in order for it to perform well?
The volume of informational content you need will basically depend on your niche and competitors. Remember, you always want to do at least as good, if not better, than the top competitors in a niche. Also, what is the purpose of your website? How many different keywords are you trying to rank for? So, the amount of information articles you need also depends on the scope of your website.
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