Guide: How to Buy SEO Domains
If you look up “What makes a good domain for SEO?” in Google, you find a bunch of information that doesn’t really explain what to look for when picking a domain for SEO purposes.
You’re likely to find a bunch of explanations on what a domain is, but nothing about the special aspects that make them useful for SEO in particular.
The main reason why there isn’t a lot of SEO information on domains is because most people don’t actually know what makes a domain valuable in terms of generating traffic to them through rankings.
Luckily for you, we do, and we’re willing to explain which qualities to consider when buying domains for SEO.
We’ve used or worked with thousands of websites, and this experience has given us a genuine understanding of the search engine preferences that determine which sites show up in the top 3 positions.
Types of Domains Used in SEO
Let’s get started by getting some of the broader information out of the way. These are the general types of domains you will encounter when you go to buy SEO domains:
New Domains – These are domains that you purchase at a registrar that have never been registered before. These domains have no history in the SERPs and thus no preexisting backlinks, either.
Aged Domains – These domains have already been used, indexed in search engines, and have history in the SERPs. They typically have backlinks going to them from this previous use (though that’s not always true since not all sites get backlinks over time).
Expired Domains – These are domains that were owned previously, but the owner did not renew the domain with their registrar. These domains are often deindexed as well. This can be due to being out of commission for too long or from picking up a penalty.
Benefits of Different Types of Domains
When it comes to deciding what kind of domain you want to purchase, you simply need to weigh out the options of each.
New domains can be bought for around $10 from a registrar and essentially serve as a clean slate for building your brand. You have full control over what the domain name will be, and you know exactly what has been done to these domains the past – nothing. They will take some time to get going, though, as they don’t have any preexisting backlinks.
Aged Domains are great because they take no time to index and are therefore ready to use immediately. They have preexisting backlinks (the ones you want, anyways) which is an insane shortcut to speedy rankings. Aged Domains are more expensive because of these reasons.
Expired Domains can be a great option if you have the time to build something out and wait for it to become indexed again. Expired domains have preexisting backlinks like aged domais, but they are much cheaper. This is because they are a little more of a gamble. You don’t know if and when they will re-index, and it can sometimes take a good amount of time or effort.
In short, aged domains are the premium option and are a consistent growth-hack for projects. Expired domains are a bit riskier, but can often provide the same results for a lot cheaper. New domains are like starting from square one.
Purposes of SEO Domains
Now that you understand what kinds of domains exist in regards to SEO as well as the benefits of each, you’ll want to consider what your goals are for your domain.
Here are some potential uses for domains:
Start a New Brand – A new brand would probably want to name their company something that has never existed before, and therefore they would need a new domain with that name.
Ex: Dan The Duck Hunter wants to buy DuckHuntinDan.com.
Exact or Partial Match URL – This would be a domain that you would probably buy new, although they can be found aged or expired with a little work and luck. The purpose would be to match the URL to the target the keywords you want to go after.
Ex: BeverlyHillsToiletCleaners.com – The intention is to be very relevant to Beverly Hill Toilet Cleaning Services.
Local, National, or International – By deciding on your target audience, you can find better domains that resonate with a specific geographic location or be broader to resonate to a much larger audience.
Ex: AustinTxPestBoyzzz.com might be better for a local site in Austin, Texas, while MegaPestBoyzzz.com could serve a broader audience. Both will resonate differently in the SERPs.
Repurpose a Brand as a New Money Site – Maybe you find an expired or aged domain that matches the niche you want to target, so you just buy that domain and start building under what is essentially a repurposed brand (Trademarks are rarely an issue. Remember – there’s a reason the site no longer exists).
Ex: You buy ClearMangleSeas.com which has a long-standing history as a sailing domain. You get it and start repurposing it as a watersports affiliate site using its history to propel you into higher rankings.
Redirects – Maybe you already have a website and want to give it an extra kick. You can purchase a domain in a similar niche and then 301 redirect it to your domain. This is supposed to mimic a company buying out another company and then completing the online merger. Essentially, you add the history of both sites together.
Ex: MySuperSite8882.com buys out MySuperSitezzz.com and then 301s the domain to their own domain. This basically points all of its backlinks and power at it.
PBN – PBNs are a great way to pass an insane amount of juice to a money site. You can purchase expired or aged domains and rebuild them in order to push juice from their homepage to your money sites based on the backlinks they had historically. Any domain with preexisting links can be a PBN domain.
Ex: You buy mag77898.com which has 600+ clean referring domains to it and build it out as a PBN to point at your affiliate site. You now get the benefits of all that authority, power, and relevance.
Other Factors when Buying Domains for SEO
Once you’ve considered your goals for the domain, you may also want to consider a few additional things before you buy SEO domains that really help you refine what you can do with them.
The TLD (Top Level Domain) – The most commonly used TLD is .com, but you may want to consider other options depending on the types of things you are ranking for.
Ex: If you want to rank for geographically specific SERPs you may want to consider a TLD specific to that country. If you sell workout products exclusively in Estonia, a .ee TLD would be preferrable to a .com.
Is the URL Easy To Remember? – If you’re going to repurpose an aged domain to be a PBN, then the URL may not matter as much. On the contrary, if you’re trying to create a new and memorable brand, the domain name will be much more important to you.
Backlink Quality – You can use a tool like Ahrefs or Majestic to scan for a site’s backlinks and gauge things like niche, power, authority, and whether or not the site is going to resonate properly in the SERPs you’re targeting. This might be one of the most complex aspects when it comes to gauging the quality of a domain. That’s the point of our SEO Domain services – to remove the guesswork.
Internet Archive History – You can go to archive.org and get snapshots of a domain’s historical usage. By doing this, you’ll get an idea of what type of content the domain had on it previously or if it was used for anything nefarious.
Domain Age – We’ve talked about what aged domains are, but you can go to whois.com and get a registration date on any domain as well so you’ll have an idea of how long it’s been owned/active for.
Buying SEO Domains can be complex, but the sky’s the limit once you’ve found the ideal domain for your project. If you focus on the sites that are winning in the SERPs and what they’re consistently doing right, then you’ll be able to better understand what search algorithms are targeting.
At this point in time, it’s very rare that we start a project without having an aged or expired domain in the mix somehow. Whether we’re starting as a rebrand or using them as redirects to a fresh brand, SEO Domains are integral to our toolkit.
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