Live SEO Support 1/26/22 – Full Episode

Welcome to another episode of Live SEO Support!

Live SEO Support is an hour-long Weekly Livestream where our founders, Nicholas Altimore and Chris Tzitzis, take questions from the audience on anything related to SEO.

It’s 100% free, and anyone can join us weekly in our Facebook Group or on Youtube.

But in case you missed us live this week, here’s the full episode:

This Week’s Archived Livestream:

Summary:

[7:18] If there are no “dashes” in the URLs of an aged domain (i.e. the words have no spaces), should you 301 them to new URL paths that have dashes? Or is this not a big deal?

We would update the URL paths and 301 the old ones as a best practice. Not sure how much of an impact it will have with your particular site, but it’s something that we always do. Especially if we are 301’ing on the same site. Moreover, words bunched together probably don’t look good to a web crawler. You want to have a simple and logical URL structure.

[11:52] How is WebFlow for SEO versus WordPress?

To be honest, we aren’t familiar with WebFlow. We’ve only used WordPress, and it’s the CMS we know how to use and trust for SEO.

[18:45] Any suggestions on moving forward with SEO after a manual penalty is lifted for having unnatural inbound links?

There are a few best practices you can incorporate into a link building strategy aimed at recovering from a penalty:

1. Focus on link diversity — natural sites get different types of backlinks
2. Anchor diversity — use a mix of branded, URL (naked), and generic anchor text
3. Linking to your homepage with high-quality backlinks

[30:15] Are internal links in the table of contents a best practice?

Yes, we think it’s a good idea to add inner links to make TOC more functional because it helps web crawlers and improves your site visitors’ experience.

[39:05] How many internal links is too many for one page?

There’s no clear answer to this question. We think best practice is to link to what makes sense, which means a page may have a few inner page links or a lot.

[47:37] If I have a link on a PBN homepage that eventually rolls over to an inner page, is that inner page link now useless?

No, it’s not. Even though a homepage link is the most powerful position, a link can still be useful if it moves to an inner page on that PBN site. In fact, we sell “Rolling PBN links” that start off on the homepage and get pushed to an inner page as new articles get published on the blog roll. Having a link is definitely better than not having a link (which is why we never delete the links after they get pushed to an inner page).

[51:12] What’s the difference between a PBN and a normal site?

The essential difference between a PBN and a normal site is the purpose of the PBN site as opposed to the normal one. The primary purpose of a PBN is to pass link juice to a target site, manipulate search engines, and increase search rankings.

Having said that, many PBNs look and feel like normal, professional websites (such as Business Insider), which may easily confuse some people. Basically, big informational content sites with a blog roll, homepage article previews, and images.

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