Live SEO Support 1/6/21 – Full Episode
Welcome to another episode of Live SEO Support!
Live SEO Support is an hour-long Weekly Livestream where our founders, Nicholas Altimore and Chris Tzitzis, take questions from the audience on anything related to SEO.
But in case you missed us live this week, here’s the full episode:
This Week’s Archived Livestream:
[0:40] Repurposing an expired domain from one niche (video gaming) to another (casino)
[17:14] I am having Largest Contentful Paint (LCP) issues on my site. What plugin should I use to solve it?
With regard to page speed issues, you can use WP Rocket attached to a CDN like Cloudflare. It’s a simple enough process to be able to do yourself; but you can also hire people on Fiverr to do this for you. Just note that page speed issues will not necessarily affect ranking… much.
[21:41] Geo-relevant PBN backlinks that are half the power of a topically relevant backlink – which one is better?
These are only two variables in a much larger picture. The idea is to blend both naturally to get to the best of both worlds. Look at your link profile. If all of your links are highly relevant, then throwing in a powerful but irrelevant link can be great for you. But the point is to not throw in only links that are powerful but not relevant. Read more about links and metrics.
[25:22] I have a water damage restoration client. New company, new website. How much do I pay you guys to rank it?
We handle link building for a minimum of $500 per month in our MLB Program. There is no service fee for the program itself. This is not a full service SEO program. You handle the content yourself. A newbie should allot a budget covering six months to be safe.
No. If you don’t want to give us an address for the citations, we can use a random one. If you have an affiliate site with conflicting citations, the address really doesn’t matter that much, although best practice is to use the same address. You need to optimize every page that you want to rank and not just the homepage.
[32:43] My traffic has been falling after the December 3 algorithm update. Are there any other aspects I should look at apart from speed?
It’s probably still too early to call; but speed will never be a huge ranking factor. It’s only the bare minimum. Look elsewhere for possible issues that explain why you’re losing traffic, especially the niche itself. A lot of websites, particularly review (i.e. “best of”) websites are losing ground to authority and ecommerce websites. Focus on long-tail keywords where you see websites similar to yours in the same area.
[35:45] Dude, you’re only ranking for a long-tail keyword.
Websites with a high amount of authority can rank for more general keywords, but not all websites are authority sites. They don’t need to go after long-tail keywords to pull in traffic. Even long-tail keywords that have zero search volume can get your website good traffic. A good, long-tail keyword with buyer intent will make you money, even if you’re getting a “zero”.
[38:50] I 301-redirected the tag/post to the main post like you advised last week. Anything else that I need to do? I still see the bad URL appearing on SERPs, but not the good one.
It can take a while for the URL to disappear from the SERPs. It depends on how often your site is being crawled by Google. But even if your site is being crawled often, it can still take some time to drop out of the SERPs. If you haven’t already, you should also click on the link to make sure that the old page doesn’t exist anymore and that it’s actually forwarding to the new one. Errors like that do happen.
[41:29] Any insights on Google Guarantee?
If you’ve got the budget for it and it makes sense from an ROI perspective, go for it. If your SERP has Google Guarnatee results on it, you will most likely want to be in the program too as it gives an advantage and additional clicks.
[45:37] What’s your favorite research tool?
For keyword research, Keywords Everywhere. For overall research, Ahrefs.
[47:09] What do you guys think of RankMath? If you don’t like it, what do you recommend?
It works very similarly to Yoast. You can’t really go wrong with either of them; but Yoast is already tried-and-true, so we stick to it.
[50:37] What are your thoughts on the new Majestic tool? I saw a Facebook post saying that it is now revealing Tier 2-3 links.
Majestic can be used for grabbing generic information, but you don’t need to rely on it too much when running your SEO campaigns. Ahrefs also lets you see these links, but Majestic definitely makes it a much more convenient process. It’s definitely a cool concept and visually appealing, but not something we’ll be using too much quite yet.
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