Live SEO Support 12/9/20 – Full Episode
Welcome to another episode of Live SEO Support!
Live SEO Support is an hour-long Weekly Livestream where our founders, Nicholas Altimore and Chris Tzitzis, take questions from the audience on anything related to SEO.
But in case you missed us live this week, here’s the full episode:
This Week’s Archived Livestream:
[0:52] Is the Yoast plugin enough for on-page SEO?
Yoast is ultra-user-friendly and always manages to stay relevant. If you’re an SEO newbie, always go with whatever has good reputation and less functionality so that you don’t get bogged down in complexity and minutiae that serve as time-wasters more than anything else.
Whatever your level of expertise, don’t solely depend on these plugins to do your SEO for you.
They will give suggestions for your pages, but it falls on you to optimize your own website. This also helps you avoid using plugins as a crutch and allows you to learn as you go and increase your expertise in the long run.
[9:07] What should I keep in mind with regard to Google’s December algorithm update?
It’s good practice to head over to Algoroo whenever an update takes place.
Take your website’s category into account (ex. local vs. affiliate; authority vs. review-style; etc.) and check out the Weekly Winners and Weekly Losers to see where your site lines up.
In any case, whenever an update happens, it’s always best to let the dust settle before making any kind of judgement.
It’s also smart to aim for link diversity instead of putting all your eggs in one basket, which runs the risk of pushing your site further down depending on the update parameters. Don’t build only guest posts, only niche edits, etc.
[16:24] I made a mistake by creating a duplicate post. I deleted the tag post (although it was indexed). Was this the right thing to do?
One suggestion would be to create a 301 redirect so that if something like this were to occur again (and this is a pretty common occurrence), you can easily 301 the old URL to the new URL.
[27:35] What is the best SEO tool?
This is an industry where things are always shifting and changing, so every tool at any point in time is going to have ups and downs. However, certain tools have stayed consistently relevant, such as Ahrefs, SERanking, and Surfer.
Keep in mind as well that depending on your objective, there really is no “one tool.” Ahrefs has a lot of functionality, but you develop your toolkit as you spend more time on different parts of your business in SEO.
[31:51] Website audit for SurvivalLife.com
[46:47] What are your thoughts on Ubersuggest?
It gets the job done, but it’s not going to make or break your keyword research. In our opinion, Neil Patel’s resources are best for small business owners looking to do SEO on their websites themselves. More experienced, dedicated SEO practitioners are encouraged to look elsewhere for tools.
[49:10] Is there any value to adding a description to WordPress tags if they are not being shown by the theme?
Probably not. If it’s not crawlable, then adding a description doesn’t add any additional value.
[51:25] What do you think about Google Ads or Facebook Ads for better ROI?
Facebook is has been better for us lately because it’s more customizable with greater functionality; but, as always, it ultimately depends on your needs.
[58:19] What are your thoughts when you have to do on-page SEO but the client has a specific way they set up the website and they don’t want the content changed?
Just be honest with them. Let them know that you know a way that works for you as the specialist, but that they’re the boss.
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