Live SEO Support 2/3/21 – Full Episode
Welcome to another episode of Live SEO Support!
Live SEO Support is an hour-long Weekly Livestream where our founders, Nicholas Altimore and Chris Tzitzis, take questions from the audience on anything related to SEO.
But in case you missed us live this week, here’s the full episode:
This Week’s Archived Livestream:
[20:37] If a site has 300 pages, what is the best strategy to link to the site? Obviously, linking to 300 pages is impractical. Would you recommend hub pages that internally link to the pages or another way?
Practicing good internal linking instead of being too heavy on backlinking is widely accepted advice, and hub pages are a good choice. On any link-building campaign, as a long-term investment, go heavy on the homepage with natural anchors.
[33:27] Would you then inner-link from the homepage to the inner-page? If you have 300 pages, how’s that done?
Obviously, you’re not going to link to 300 pages from your homepage. Instead, you should be linking out to other hub pages, which may be important pieces of pillar content. These hub pages will then link further to other pages (i.e. product pages) relevant to them.
[36:08] Does it not look unnatural to only link to the homepage?
You’re not linking only to the homepage, but your homepage should be the most linked to. What’s more unnatural than a homepage heavy on links is an inner page being heavy on links with everything else being weak.
However, at the very beginning stages, it’s natural for a website to get a majority of its links to the homepage if it’s getting press. Once trust builds and an influx of rankings come in, then it’s time to start diversifying by getting more targeted with your link-building. However, it’s advisable to go heavier on your homepage with natural anchors than your inner pages. Focus on longevity of assets.
[43:24] Do you think we’ll see a dip in sites that don’t meet Google’s web vital stats?
Not really. It will probably be possible to rank without taking these stats too seriously as long as you’re meeting the bare minimum. However, it’s always safe to be prepared as no one really knows how much of an effect this will have.
[48:44] Perhaps it’s at least a good opportunity to shift clients to better hosting and earn some affiliates.
That’s one way to make money off this new change. For the right client, this may be an opportunity to offer to get their web vitals up to speed. Then, you could sell them more expensive services like monthly SEO.
[50:47] What’s your take on traffic on PBN sites for powering up link juice from them? Is relevancy more important than traffic for link juice from PBNs?
Traffic is not a must for a PBN to work in your favor. Although traffic can increase trust flow and create more longevity for your asset, it’s not a must in order to pass link juice. It’s still being crawled via all those different backlinks, etc. If you’re diversifying your link profile properly, and you’re getting backlinks from places with traffic, the PBN will just “hide” there.
Ultimately, if you get a PBN link and it has traffic, go ahead and take the extra boost. If it doesn’t have traffic, don’t worry. It’s probably still going to see a boost based on backlinks and juice flowing through that site so long as it’s a well-built PBN that was audited properly before it was repurposed.
Relevancy is more important than traffic as far as your PBN goes.
The rest of the livestream consisted of 3 in-depth site audits of group members sites that had lost a lot of rankings and traffic.
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