In this video, Nick Altimore from Sir Links Alot walks through a real-world website audit of an HVAC company struggling with on-page SEO issues. Nick breaks down the most common problems holding the site back — from poorly optimized title tags and meta descriptions to weak heading structures, thin content, and missed local SEO opportunities. Whether you’re an HVAC business owner or an SEO looking to sharpen your skills, this audit gives you a practical, actionable look at what it takes to clean up a site and get it ranking.

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