James Dooley – How to Make MILLIONS with Rank and Rent SEO

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James Dooley is the CEO of PromoSEO, the founder of FatRank, and a self-proclaimed “digital landlord” with 600+ websites under his management. He has also had big success in the casino/gambling niches (among other things).

We’ve seen him doing the podcast circuit lately and wanted to see if he lived up to the hype!

Listen as we talk to him on our podcast about how he’s making millions with Rank and Rent SEO – a strategy that many SEOs, including ourselves, shy away from. James delivers big in this podcast, so listen carefully and scrape up all the golden nuggets he drops on earning with this strategy!

Think you’d be a great addition to our podcast, or have a request for someone to be featured? Head over to our podcast discovery page.

Watch the Podcast:

Podcast Summary:

Finding Clients for Rank and Rent

The discussion delved into the rank and rent model, where James explained his approach to finding clients. For instance, if he built a roofing website, he would reach out to every company online that’s paying for PPC related to roofing. This includes those advertising on Yellow Pages, trade directories, newspapers, and even radio. The idea is to identify companies that are already spending money on advertising and offer them the potential to generate roofing leads. The leads are offered for free, but the companies are asked to add a commission on top of their price for the leads they convert.

Importance of Trust and Integrity

James emphasized the importance of trust and integrity in the rank and rent business. He mentioned that some of his clients have grown significantly due to the leads generated from his websites. This growth means that if he stops providing leads, it could impact many families. Therefore, it’s crucial to maintain trust and ensure that the leads are consistent. He also highlighted the importance of having a company culture that values honesty and doing the right thing.

Adapting to Changes in SEO

When asked about potential challenges in the rank and rent model, James mentioned that, like any other SEO strategy, it’s essential to adapt to changes. Whether it’s algorithm updates or shifts in industry trends, the key is to stay updated and modify strategies accordingly. He also touched upon the potential impact of AI on informational websites, especially those relying on display ads for revenue.

The Secret to Scaling Rank and Rent

James credits his success in scaling his rank and rent empire to his dedicated team and concise Standard Operating Procedures (SOPs). He believes in training his staff well and ensuring that SOPs are clear and to the point. This approach helps in streamlining processes and ensuring efficiency.

Personal Branding and Future Plans

James shared his plans to build a personal brand, especially as AI continues to grow in influence. He believes that personal branding will become increasingly important. While he enjoys masterminds and podcasts, he’s not keen on giving fixed talks at events. Instead, he prefers Q&A sessions where he can interact with the audience. James also plans to be more active on social media, with a focus on creating short, engaging content for platforms like YouTube.


The podcast provided valuable insights into the rank and rent model, emphasizing the importance of trust, integrity, and adaptability in the ever-evolving world of SEO. James Dooley’s approach to business, combined with his dedication to providing value and building relationships, offers a blueprint for success in the digital marketing realm.

Article by: Chris Tzitzis
Hey I'm Chris, one of the founders here at SirLinksalot. I'm into building internet money machines (affiliate websites) and specialize in building backlinks. Find out more about me and my link building team.

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