Live SEO Support 11/24/21 – Full Episode

Welcome to another episode of Live SEO Support!

Live SEO Support is an hour-long Weekly Livestream where our founders, Nicholas Altimore and Chris Tzitzis, take questions from the audience on anything related to SEO.

It’s 100% free, and anyone can join us weekly in our Facebook Group or on Youtube.

But in case you missed us live this week, here’s the full episode:

This Week’s Archived Livestream:

Summary:

[27:00] I have a question about permalinks. If I go in and update an old post’s permalink, will that cause the post to be lost or 404?

Yes, the post will be unavailable until you restore its URL or update all of its incoming links to reflect the URL change. You will see a 404 page and you will lose all the backlinks and link juice associated with the missing post / page. Because Google would see the post as no longer existing, you would lose your SERP rankings for it too. If you are creating a new page, you can just redirect the old post with the new post’s URL.

[32:50] Is it safe to have a link on a webpage that was deindexed? I know that’s a big requirement for tools like ‘LinkResearchTools’ when determining backlink health.

The first thing to make sure is whether the web page is deindexed or NOT indexed (yet). Having said that, it is still safe (for the most part) to have a backlink from a web page that has been deindexed by Google. You just don’t want too many of them. 

But if your website is insulated with quality links and a strong backlink profile, then you can get away with having some of these “low-quality” links because it is natural for sites to get deindexed and nobody can predict when that will happen.

[44:50] What is your opinion on the future of SEO five or ten years from now? A few people are saying Google is trying to make it so people will stay on Google and not go to websites.

Honestly, it’s hard to say (10 years is a LONG time in Tech). But we do agree that it appears that Google is developing SERP features that aim to keep users on Google instead of clicking-through to websites. This design feature is supposed to be good for users (and probably less for businesses). 

Rich snippets are especially good at providing users with the immediate answers they are looking for during their search.

Having said that, we feel optimistic that SEO will never die and that there will always be opportunities for SEO professionals to practice their trade as long as search engines exist. Granted, it’s probably going to be quite different over the next 5 to 10 years. SEO Analysis may get a lot more technical and data-driven too to achieve desired results.

[53:31] What do you guys do for on-page SEO when you want to go in and refresh / update posts? Do you just add more content and internal links, images, fix out of stock products etc.

Everything you suggested is a good idea (if it makes sense for your site). We like to do some competitor / niche research to see whether other websites have useful / valuable content that our website(s) is missing. 

For example, are they talking about a topic / search term that we have not mentioned yet? That would be a good opportunity to add a little more content which will increase word count / keyword density and signal to Google that we are trying to update our website with new and relevant content.

[59:40] Are links from non-HTTPS sites worse for SEO?

No, incoming links from “insecure” websites should not affect your rankings.

[1:07:33] Do you recommend that a brand new website target a high competition keyword that has a 1,000 monthly search volume?

The simple answer is no. Especially if you are relatively new to SEO. We would recommend that your website tries to target much easier long-tail keywords. A monthly search volume between 0 and 100 is a good starting point.

Related Posts