Office Hours #2: Using Allintitle and Allinurl to Find Keywords with Low Competition
Welcome back for another installment of SirLinksalot’s SEO Round Table Office Hours.
In this series, we reply to questions from members of our Facebook Group, SEO Round Table, with video responses in an effort to help them become stronger, more capable SEOs.
The following is an edited transcript from our video response on August 23, 2019. Feel free to read along for a more concise, refined version, or if you’d prefer to watch the video – skip to the end of this article.
Introduction to Finding Low Competition Keywords
Hey, everyone. Nick here with another episode of office hours. This one should be pretty short and sweet, but I think it’s going to pack a punch, especially if you’re not familiar with this brand of keyword research.
Kim earlier had asked:
“What are some tips and tricks to doing a little bit more in-depth keyword research outside of what you would find with something like Ahrefs searches?”
I’ve got a little trick that I use, and I don’t think a lot of people know about this or put it to use when looking for keywords to go after. If you’re looking for how to find low competition keywords, you’ll definitely want to be using this tactic.
Intelligent Long-Tail Keyword Research
Even if you’ve got a limited budget or even no budget, this is how I would start with finding low competition keywords. This is one of the most effective ways to make sure that you’re casting a wider net than just going after the typical keyword that’s worth all the traffic and money (which is what a lot of people do).
I see a lot of people coming to the groups with problems like:
“I found this keyword in Ahrefs and the Keyword Difficulty is super low, but I’m not having success with ranking it even though I’m hitting it with a bunch of links.”
When you go to the first page of Google for that search term, you’ll see any number of things – maybe a bunch of authority sites or sites that are going to be harder to beat than any metric might tell you.
We’ll start off with finding a broad search term in Ahrefs. For this example, we’ll use “how to cook chicken.” We’ll call this the “dream” search term because it’s most likely going to be very competitive.
This isn’t going to be a keyword that could easily be beat by a newer site. Ahrefs says that it has 13,000 search volume and medium competition. I’m willing to bet if we dug into it, this keyword would be more difficult than just medium competition.
Using Search Operators to Find Less Competitive Keywords
Now that we have our “dream” keyword, we can use two search operators much the same way that you use “site:” folllowed by a URL to figure out whether the URL is indexed or not.
In Google search, type “allintitle:” or “allinurl:” followed by the keyword you’re interested in to get some interesting data.
Allinurl will only return pages that have the keyword somewhere in it’s URL, and Allintitle will only return sites that have the keyword in the page’s SEO title.
You can see that Allinurl with our keyword gives us just under 54,000 results. If we were to try to rank for this keyword, we’d be going up against 54,000 pages that have this phrase within the URL. This would be extremely competitive, wouldn’t be easy to access, and would be a longer route to to getting money or traffic out of it.
Now that we know this information, we’re trying to get the number of results down – or finding a keyword with less pages aggressively going after the term in their URLs. This is how you find keywords with low competition.
Depending on the size of our site, how old it is, and all the variables included by the Holy Trinity (power, authority, and relevance) determined by our on-page and backlink profile, we’re going to be looking to reduce the competitiveness of the keyword we’re going after to a more managable level.
Narrowing the Search to Easier Keywords
One way to do that is to go back to Ahrefs and go to Keyword Ideas by Search Volume.
Again, Keyword Difficulty is not the greatest indicator of whether you can get access to a certain SERP or not, but it can be a good starting point to a do some additional digging with our search operators.
Here’s a good one – “how to cook chicken livers.” We’re just looking for keyword ideas that are going to generate traffic to then funnel to our money pages for something like fried chicken cookers.
This keyword looks like a good access point with a Keyword Difficulty of 2. We can dig further into the competitiveness of this keyword by seeing how many search results it has with Allintitle and Allinurl.
You can see that we’ve cut down the number of results for pages with this keyword in their URLs drastically. For a medium-sized site, this might be something worth going after that’s not going to be too difficult of a keyword.
Now using Allintitle, there’s 1,150 results of pages with this keyword in their titles. This is still slightly competitive, but depending on the size of your site this could be something you could access a lot more easily than our initial more competitive keyword. It also still achieves the goal of attracting traffic related to cooking chicken.
If you’ve really got a low budget (or no budget), you’d want to break this down even further and find something that would be accessible by potentially just building the page and getting it indexed (which is possible).
Looking for keyword ideas starting with “how to cook chicken livers,” we’ve got a plethora of options here that we could go after. “How to cook chicken livers for dogs” has 300 search volume according to this, so let’s check it with Allintitle.
This one only has 66 results. That’s under one hundred pages that you’re going to have to compete with that have the keyword in their titles, and under 80 results that have it in their URLs.
This is a prime example of a keyword for somebody who wants to go after some easy keywords and traffic without buying links (or not too many).
This can be applied in any niche for any number of keywords, and it can expand your ability to manipulate your URLs or the titles to get you rankings and traffic where other SEOs aren’t looking.
Depending on your profit margins, something with even ten monthly search volume could pan out to be very well-suited to your interests.
I hope this method of using search operators to find keywords with little to no competition helps open up some doorways to easy traffic for you.
If you’ve got any questions or comments, please leave them below. We’ll see you at the next Office Hours!
Watch the Video:
Nicholas Altimore is an SEO and a Co-Founder of SirLinksalot.co. He has extensive experience with PBNs and Affiliate SEO.
Nicholas Altimore is the Founder and Director of SirLinksalot.co. Throughout his years in SEO he has focused heavily on PBN and Affiliate sites, but there isn't much (if anything) within the industry he isn't familiar with. He looks forward to bringing SEO's informative resources on how to rank websites world wide.
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