Allinurl and Allintitle Keyword Research Hack
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Welcome to SirLinksalot’s SEO Round Table Office Hours.
In this series, we reply to questions from members of our Facebook Group, SEO Round Table, with video responses in an effort to help them become stronger, more capable SEOs.
If you’d prefer to watch the video – skip to the end of this article.
Hey, everyone. Nick here with another episode of office hours. This one should be pretty short and sweet, but I think it’s going to pack a punch, especially if you’re not familiar with this version of keyword research.
Kim earlier had asked:
“What are some tips and tricks to doing a little bit more in-depth keyword research outside of what you would find with something like Ahrefs searches?”
I’ve got a little trick that I use, and I do not think a lot of people know about this or put it to use when they search for target keywords to rank for in the SERPs. If you are looking for how to find low competition keywords, then you will definitely want to be using this tactic. Hint: it involves Google search operators.
A Way to Go After Easy Keywords
Even if you have a limited budget or even no budget, this is how I would start with finding low competition terms which are available to capitalize on. This is one of the most effective ways to make sure that you are casting a wider net rather than just going after the typical keyword that’s worth all the traffic and money in the Google search results (which is what a lot of people do).
I see a lot of people coming to the groups with problems like:
“I found this keyword in Ahrefs and the Keyword Difficulty is super low, but I’m not having success with ranking it even though I’m hitting it with a bunch of links.”
When you go to the first page of the Google search results for that keyword or phrase, you will see any number of things that will give useful info about your terms and their difficulty. For example, you may see a bunch of authority sites or a top-ranking page that is going to be harder to beat than any metric might tell you.
First, we find a broad search term or fat head keyword in Ahrefs. For this example, we’ll use “how to cook chicken.” We like to call this a “dream” search term because it’s most likely going to be very competitive.
This isn’t going to be a keyword that could easily be beaten by a newer site. For instance, Ahrefs says that the term has 13,000 search volume and medium competition. I’m willing to bet if we dug into it, this keyword would be more difficult than just medium competition.
Allinurl and Allintitle Keyword Research
Now that we have our “dream” keyword, we can use two easily available Google search operators much the same way that you use “site:” followed by a URL to figure out whether the web page URL address is indexed or not. Note: All you need is a web browser.
Within the Google search query box, type “allintitle:” or “allinurl:” followed by the keyword you are interested to return some specified data. Note: you don’t have to include a space after the colon in the search operators’ syntax.
Allinurl will only return pages that include the search terms somewhere in its URL, and the Allintitle version will only return sites that contain the search terms somewhere in the page’s SEO title (the text string you click on to visit a web page from the Google search engine results page).
The Keyword Golden Ratio (KGR) uses this technique to help figure out part of its equation.
You can see that Allinurl with our keyword has returned under 54,000 search results. Not a good sign when looking for a query with relatively low competition in the search results.
If we were to try to rank for this keyword, we would be going up against 54,000 pages that have all the words in this phrase located within the web page URL (i.e. all the words positioned anywhere in the web page URL text string). This would be extremely competitive, would not be easy to access, and will be a longer route to getting money or traffic out of it.
Now that we have this info, we should try to get the number of results down – or find a keyword with fewer pages that are aggressively going after the term in their URLs. This is how you find keywords with low competition.
Depending on the size of our target website, how old it is, and all the ranking variables that compose the Holy Trinity (power, authority, and relevance) of links (which are determined by our on-page and backlink profile), we are going to be wanting to reduce the competitiveness of the specific keyword that we are going after to a more manageable level.
Narrowing the Search to Easier Keywords
One way to do that is to go back to Ahrefs and go to Keyword Ideas by Search Volume.
To reiterate, Keyword Difficulty is not the greatest indicator of whether you can get access to a certain Google SERP or not, but it can be a good starting point to do some additional digging with our Google search operators.
Here is a similar example – “how to cook chicken livers.” We are just looking for keyword ideas that are going to generate traffic to then funnel to our money pages for something like fried chicken cookers.
This keyword looks like a good access point with a Keyword Difficulty of 2. We can dig further into the competitiveness of this keyword by seeing how many search results it has with All intitle and All inurl.
You can see that we have cut down the number of results for pages with this keyword in their URLs drastically. For a medium-sized site, this might be an example of something worth targeting that is not going to be too difficult of a keyword to rank for in the search results.
Now using the Allintitle search operator once again, there are 1,150 search results of web pages with this keyword in its title (i.e. intitle). This is still slightly competitive, but depending on the size of your site this could be something you could access a lot more easily than our initial more competitive keyword. It also still achieves the goal of attracting traffic related to cooking chicken.
If you have either a low budget or no budget, you will want to break this down even further and find something that will be accessible by potentially just building the page and getting it indexed by Google (which is possible).
Continue with our use of Google’s search operators, we are looking for keyword ideas starting with “how to cook chicken livers,” and we’ve got a plethora of search query options here that we could go after.
Let us try one last search query.
For instance, “How to cook chicken livers for dogs” has an estimated 300 monthly search volume according to this report, so let’s check it with Allintitle.
This similar term has only has 66 search results. That is under one hundred web pages that are indexed by Google (which you are going to have to compete with) that contain the target keyword (or each word in a phrase) in their titles and under 80 results that contain it in their URL address (i.e. allinurl).
This is a prime example of a keyword for somebody who wants to go after some easy, low competition terms and create more traffic without buying links (or not too many).
This can be applied in any niche for any number of keywords, and it can expand your ability to manipulate your URLs or the titles to get you rankings and traffic where other SEOs aren’t looking.
Depending on your profit margins, something with even a ten to twenty monthly search volume could pan out to be very well-suited to your specific interests.
I hope that the very similar “Allintitle” and “All inurl” Google search operators for keyword research highlighted in this guide will help you open up some doorways to easy traffic for your site. All that’s left after you create more traffic is figuring out which affiliate program is best for you.
If you’ve got any questions or comments, please include a note in the comments section. We’ll see you at the next Office Hours!
Watch the Video:
Hey I'm Nick, the Founder/Director here at SirLinksalot. I have a passion for building online businesses and taking websites to the next level with the help of my amazing link building team.
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