Getting Your Name on Google Search (or Changing the Results)
I’m particularly excited to talk about this today because I think anybody, whether you’re completely new to SEO, have been doing it for a long time, or don’t even know what SEO is… probably could benefit from this. It boils down to controlling and dominating your own SERPs (Search Engine Result Pages).
This is something that I see a lot of people ignore, and it’s something that I think makes an excellent starting point for any newbie SEO or anyone just messing around.
I’ve seen countless gurus say:
Hey, I’m going to teach you the keys to success. Go out and get yourself some clients, and you’re going to do fine.
I think that’s asinine, I think it’s irresponsible. What I’m going to show you today I think is a good starting point for absolutely anybody.
It’s going to give you the confidence that you need to see and understand that there is opportunity here and you, no matter how new to SEO, can execute plans of attack that are going to resonate positively within a search engine like Google.
And we’re going to do that by showing you how to easily get your name on Google.
1. Exact Match Domain, WordPress, and Plugins
When you type “Nick Altimore” into Google, it’s a search query with its own SERP. Anybody reading this has a SERP for their own name as well. It’s just what Google shows you when you make the search.
There’s a bunch of different ways to manipulate this, and I’m going to show you one of the easiest ones in my opinion (that’s also very cheap to execute).
First, I went to a preferred registrar (ie: Namecheap) and bought nickaltimore.com.
This is known as an EMD (Exact Match Domain) because it exactly matches the search query that I’m targeting. This is a very powerful tool when trying to rank on a particular SERP.
If your name is taken, you can add something to the end of it (ie: nickaltimoreseo.com).
This should cost about $10.
Next, install WordPress on the domain after buying it and getting it hosted (many registrars like Namecheap offer hosting as well).
After that, you can add some plugins to your WordPress site if you’d like. Some of the most common plugins are SEO plugins and caching plugins. These aren’t really necessary for this project, but they can’t hurt and are something I naturally do on every site I create.
2. Title and Content
Once WordPress was installed (very easy to do, just Google it), all I did was write “Nicholas Altimore” which is a broader version of the search query (my name) as the title. Then I wrote, “If you ain’t trapping.”
There’s literally nothing on the site except for this – just the title and the URL. That’s it.
Within three to four days, you’ll notice that this website is going to pop up onto page two or three for the SERP for your name (depending on how popular of a person you are, how much press you’ve had, any other people with your name, etc).
This will show you how potent URLs (domains) with your keywords in them are for going after those keywords.
Domains name and title are two of the most important factors for on-page SEO (see: on-page SEO guide).
Within two days, we’ve got this site on page two for my SERP.
All I did after that was add about 300-500 words of content about myself. As a joke, I just added some stuf about loving to party and an image that Chris made about me a long time ago being a jerk.
And then I decided to go ahead and attack Chris a little bit too while I was at it. You guys can find out all about why I’m better than Chris if you just dive in here a little bit (disclaimer: Nick is not better than Chris in any way, shape, or form).
The point is that I did this literally overnight. If you go to my SERP, you’ll notice that I was on page one within one night of adding the content to this URL. There are no outbound links, inbound links, or anything else.
All that’s here so far is basic content. It’s just a one-page website, and it’s already resonating in my SERP with almost no work at all.
Some other things you could add to your site that might help are:
- Outbound authority links to things like your Facebook, Twitter, etc
- Videos related to you
- Images of you
These things aren’t necessary but will 100% give you a boost.
The next thing that I would want to do is to get some links to the website. Backlinks make the world of SEO go ’round and will help to push the results for your name on Google to the top if you still need it.
For this project, we don’t really need anything fancy or expensive. We can just go with easy stuff like directories, blog comments, forum links – stuff like that. They are all very white-hat, free (or cheap), and accessible to anyone.
You can check out the link building services of a company like ourselves for most of the easy stuff, or you can just build them yourself with a little reading and time invested.
3. Connecting the Dots and Ranking Results
Okay, with that, I would expect, I’m talking about minimal effort, right now I’m on number six for my own search. I would expect that I could get number one or number two just doing basic pillow linking, right? Stuff that I’d be using are things like Nicholas Altimore or Nick Altimore as far as anchors go, nickaltimore.com, HTTP, whatever. So use variants like you would in any pillow linking strategy.
Now what’s important about this, (a) you’re guarding and manipulating your own SERP, very important, especially if you plan on devoting yourself to something like SEO. It’s a selling point; consider your SERP as a resume, one that you can manipulate. No matter how new you are at SEO, I think it’s very easy to say, yes, you know how to buy a domain that’s associated with your name, you know how to install WordPress, you know how to put up a post. That’s all you’ve got to do to get started realizing what kind of variables go into manipulating a search query.
Now say you’ve done this, what does that give you access to as a newfound entrepreneur or somebody who’s interested in doing this? What is a business model that can work with this? Maybe something like reputation management, I think that’s a lot more accessible to the average SEO that just got started versus going after clients after hard targets, etcetera. Well, with something like this, you might do a little bit better.
If you’ll notice there’s a bunch of different ways to get different pages up in the SERPs as well for yourself, so you can do this with press releases, you can do it with Web 2.0’s, and any other kind of press or posts that are associated with your name or heavily associated with it.
Now interesting to note here is I’m going after Nick Altimore, but I’d like to see it for Nicholas Altimore as well, so I’ve tracked just like for two days now what’s been going on in the SERPs with this domain. So for Nick Altimore you’ll see over the course of the last two days jump three positions, that might be just for the content resonating a little bit better. Like I said, it jumped up to page one just with slight content, but you’re going to see this continually move up, especially as I add those basic pillow links.
Nicholas Altimore at number 30, we’ve jumped up 11 overnight to position 19. So imagine if I hit it with like a PBN or some niche edit, something like that, depending on how gray hat you’re getting with your work. Very easy to manipulate my search.
So yeah, now then let’s jump into what else I added in there, right? I mentioned Chris. Google is associated with us, you can see in his SERP and my SERP that pictures of each other pop up. It’s associated, our businesses with one another. So I figured just by adding his name a couple of times it’ll start resonating.
And if you’ll note, page three to page two overnight along with that content too, and so hypothetically there is a chance that if I wanted to be aggressive I could go after his own SERP for his own name. This is not something that I would recommend anybody doing; it’s a very nefarious practice. I’m doing it here just to outline the fact that just adding slight content can manipulate the data enough to resonate in different places.
And that being said, I think I’ve given you enough to kind of just play off of here, it’s a very simple strategy, it’s something anybody can do. And I know there’s a lot of SEOs, including me, who haven’t been very serious about their own SERP, but it’s definitely worthwhile to get in there and start playing with it. And then as you go on in your business strategy, etcetera, you’ll want to heavily guard this as it is your reputation, right? You don’t want somebody able to put press out there or anything like that and just tie up your SERP with crap. This is a brand protection type of strategy, but it can also move a lot of you towards new business ventures.
So I hope this helped. Nick here, signing off. Good luck in the SERPs.
Getting Your Name in Google Search Wrap-Up
Watch the Video:
Nicholas Altimore is the Founder and Director of SirLinksalot.co. Throughout his years in SEO he has focused heavily on PBN and Affiliate sites, but there isn't much (if anything) within the industry he isn't familiar with. He looks forward to bringing SEO's informative resources on how to rank websites world wide.
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