Getting Your Name on Google Search (or Changing the Results)

by | Guide, SEO, Tutorial

Welcome to SirLinksalot’s SEO Round Table Office Hours.

In this series, we reply to questions from members of our Facebook Group, SEO Round Table, with video responses in an effort to help them become stronger, more capable SEOs.

If you’d prefer to watch the videoskip to the end of this article.


How Can I Get My Name on Google?

I’m particularly excited to talk about this today because I think anybody, whether you’re completely new to SEO, have been doing it for a long time, or don’t even know what SEO is… probably could benefit from this.

It boils down to controlling and dominating your own SERPs (Search Engine Result Pages).

This is something that I see a lot of people ignore, and it’s something that I think makes an excellent starting point for any newbie SEO or anyone just messing around.

I’ve seen countless gurus say:

Hey, I’m going to teach you the keys to success. Go out and get yourself some clients, and you’re going to do fine.

I think that’s asinine, and I think it’s irresponsible. What I’m going to show you today is a good starting point for absolutely anybody.

It’s going to give you the confidence that you need to see and understand that there is opportunity here and you, no matter how new to SEO or other types of digital marketing you are, can execute plans of attack that are going to resonate positively within a search engine like Google.

And we’re going to do that by showing you how to easily get your name on Google (or ranking on the SERP for your name).

Exact Match Domain, WordPress, and Plugins

Let’s say you type “Nick Altimore” into Google. That is a search query, and the page that displays after you hit enter is the SERP for that search query. Anybody reading this has a SERP for their own name as well. It’s just what Google shows you when you make the search.

Showing what the SERP looks like on Google.

There are a bunch of different ways to manipulate SERPs, and I’m going to show you one of the easiest ones, in my opinion, that’s also very cheap to execute.

First, I went to my preferred registrar (Namecheap) and bought nickaltimore.com for about ten dollars.

This is known as an EMD (Exact Match Domain) because it exactly matches the search query that I’m targeting. EMD’s are a very powerful tool when trying to rank on a particular SERP.

If your name is taken, you can add something to the end of it (ie: nickaltimoreseo.com) or try a different TLD like .co or .net.

Next, install WordPress on the domain after buying it and getting it hosted (many registrars like Namecheap offer hosting as well). There are other options to build sites, however WordPress is the best website builder for SEO due to it’s features and ease.

After that, you can add some plugins to your WordPress site if you’d like. Some of the most common plugins are SEO plugins and caching plugins. These aren’t really necessary for this project, but they can’t hurt and are something I naturally do on every site I create.

Title and Content

Once WordPress was installed (very easy to do, just Google it), all I did was write “Nicholas Altimore” which is a broader version of the search query (my name) as the title. Then I wrote, “If you ain’t trapping” because I’m a loser.

There’s literally nothing on the site except for this – just the title and the URL. That’s it.

Within three to four days, you’ll notice that this website is going to pop up onto page two or three for the SERP for your name (depending on how popular of a person you are, how much press you’ve had, any other people with your name, etc).

This will show you how potent URLs (domains) with your keywords in them are for going after those keywords.

Domain name and title are two of the most important factors for on-page SEO (see: on-page SEO guide).

Within two days, we’ve got this site on page two for my SERP.

All I did after that was add about 300-500 words of content about myself. As a joke, I just added some stuff about loving to party and an image that Chris made about me a long time ago being a jerk.

Nick showing the basic modifications he's made to his WordPress site to help it rank.

Then I decided to go ahead and attack Chris a little bit too while I was at it. You guys can find out all about why I’m better than Chris if you just dive in here a little bit.

Disclaimer: Nick is not better than Chris in any way, shape, or form).

The point is that I did this literally overnight. If you go to my SERP, you’ll notice that I was on page one within one night of adding the content to this URL. There are no outbound links, inbound links, or anything else.

Ranking my name on Google after 2 days.

All that’s here so far is basic content. It’s just a one-page website, and it’s already resonating in my SERP with almost no work at all and just a few dollars spent.

Some other things you could add to your site that might help are:

  • Outbound authority links to things like your Facebook, Twitter, Instagram, etc
  • Videos related to you embedded on the site
  • Images of you

These things aren’t necessary, but they will 100% give you a boost.


The next thing that I would want to do to move my site higher up in the rankings for my name is to get some links to the website.

Backlinks make the world of SEO go ’round and will help to push the results for your name on Google to the top if you still need it.

For this project, we don’t really need anything fancy or expensive. We can just go with easy stuff like directories or citations, blog comments, forum links, social profiles… or if you need a bigger push, maybe even some guest posts or niche edits.

Most of these types of links are white hat and easily obtained. For more information on types of backlinks and how to get them, you can see our link diversity article and our how to get high quality links for free article.

Connecting the Dots 

Right now, my website is number six for my own search. I would expect that I could get number one or number two just doing basic pillow linking.

For anchor text (the text that makes up the blue clickable part of a backlink), I’d be using things like “Nicholas Altimore,” “Nick Altimore,” “nickaltimore.com,” etc.

These are all considered branded and URL anchors, and along with generic anchors they are what we normally use for pillow linking.

If you plan on devoting yourself to something like SEO, your SERP can be very important. It’s a selling point, and you should consider your SERP as your resumé (or part of it).

Learn how to write a quality blog post for SEO.

No matter how new you are at SEO, it’s very easy to buy a domain that’s associated with your name, install WordPress, and put up a post. That’s all you’ve got to do to get started realizing what kind of variables go into manipulating a search query.

Now that you’ve done this, what does that give you access to as a newfound entrepreneur or somebody who’s interested in doing SEO? What is a business model that can work with this?

Maybe something like reputation management. I think that’s a lot more accessible to the average SEO that just got started versus going after clients and hard targets. With something like this, you might do a little bit better.

You’ll notice there are a bunch of different ways to get more than one page up in the SERPs for your name as well. You can do this with press releasesWeb 2.0’s (see: Web 2.0 List), guest posts, and any other kind of press or posts that you can manipulate to be associated with your name.

Ranking Results

Something interesting to note here is that I’m going after the keyword “Nick Altimore,” but I’d like to rank it for “Nicholas Altimore” as well. I’ve tracked what’s going on with the domain for about two days now.

The results of my efforts to change Google's results for my name after a couple days.

For “Nick Altimore,” you’ll see that over the course of the last two days it’s jumped three positions. That might be from the content resonating a little bit better. It jumped up to page one with just a little bit of content, but you’re going to see this continually move up (especially as I add those basic pillow links).

“Nicholas Altimore” was at number 30, so we’ve jumped up 11 positions overnight to position 19. And now imagine if I hit my site with a PBNs or some niche edits, you can see just how easy it would be manipulate this SERP.

I mentioned Chris earlier. Google has associated us since we work together and have a lot of content together. In each of our SERPs, you can see pictures of each other pop up. So I figured I’d go ahead and add his name to a couple things on my site to rank on his SERP.

You can see that it went from page three to page two overnight, so there is a chance that if I wanted to be aggressive I could go after his own SERP his own name with my website.

This is not something that I would recommend anybody doing; it’s a very nefarious practice. I’m doing it here just to outline the fact that just adding slight content can manipulate the data enough to resonate in different places.

Manipulating Your SERP Conclusion

And with that, I think I’ve given you enough to play with here. It’s a very simple strategy, and it’s something anybody can do.

I know there are a lot of SEOs, including me, who haven’t been very serious about their own SERP, but it’s definitely worthwhile to get in there and start playing with it.

As you move forward with your business or career, you’ll want to heavily guard your SERP as it’s your online reputation. You don’t want somebody to be able to just put press out easily and manipulate your SERP with their crap.

If you plan on outsourcing linkbuilding, you better make sure the agency has your best interests in mind.

This is a brand protection and reputation management strategy, but it can also move a lot of you towards new business ventures.

I hope this helped! Nick here, signing off. Good luck in the SERPs and leave a comment below if you have any questions.

Getting Your Name on Google Video:

Nicholas Altimore

Nicholas Altimore


Nicholas Altimore is the Founder and Director of SirLinksalot.co. He has an extensive SEO resume that spans agency building, affiliate and e-commerce development, and of course linkbuilding.  He looks forward to bringing SEO's informative resources on how to rank websites world wide.

Nicholas Altimore

Nicholas Altimore


Nicholas Altimore is the Founder and Director of SirLinksalot.co. He has an extensive SEO resume that spans agency building, affiliate and e-commerce development, and of course linkbuilding.  He looks forward to bringing SEO's informative resources on how to rank websites world wide.

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  1. Peter

    This is the most concise and easy to follow guide on SEO that I’ve seen. I knew having keywords in your domain was important but I didn’t know it was that important. I need to do some social profiles

  2. Xavier

    Right now there is a link to one of my blog categories on Google for some main search terms but not the homepage…. it’s really weird.. I wonder if I can change it..

  3. Steve Chen

    I need to stop being lazy and work on SERPs… didn’t think about the brand protecting benefits to it.

    • Irfan laskar


  4. Kinsley

    Thanks for the tips on manipulating SERPs. There is still so much for me to learn I feel like!

  5. Jacqueline

    I wasn’t aware that if you added something to the end of your name in the domain name, it will still have positive benefits. For whatever reason, I thought that only the exact search keyword terms must be the only thing in the domain itself. My name is Jacqueline Jones but that’s such a long name, do you think if I shortened it to JackiJones (which is probably taken) or JackiJonesNP it would be okay? I’m a nurse practitioner but I specialize in holistic health issues and just started my own business from my home (I do consults via skype). I kind of want to stay away from other TLDs and just stick to .com.

    It’s amazing that your Nick Altimore site was up within just a day of adding content. This really motivates me to create more websites. I want to start my own supplement line and I have other ideas as well. Question – if I were to start my own supplement line, and let’s just say it was made with lemon balm and matcha green tea, do you think that buying a domain like matchgreenteasupplement.com could be utilized to drive more traffic to my site? Perhaps this wouldn’t be my main domain for the supplement, but maybe buying this one and forwarding some of the links in the content to the main one could help? Just thought of this!

    When adding videos to your site, are these embedded Youtube or Vimeo videos? This will still help your ranking some? How do you edit your anchor text, what shows up as the blue clickable link?

    I’m really curious about the press releases. I can pay people to do a press release on me? For example, I am starting to get into energy healing and want to attract certain clients for this that are already into this type of field.

    I appreciate all of your articles on SEO!


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