How To Find Guest Post Opportunities

by | Backlinks, Guide, SEO

So you’ve heard about guest posts and that they are great backlinks to help rank sites, and now you want to know how to find guest post opportunities yourself.

Guest blogging is very popular right now in SEO, and guest post opportunities are everywhere if you know where and how to look for them.

First, we’re going to quickly cover some basics that will be important for determining which type of guest posts you’d like to incorporate into your link building strategy.

Then, we’ll go over the best methods to find opportunities for guest posting.

And finally, we’ll discuss how to separate the winners from the losers and the next steps in the guest post process.

Ready to start finding guest posts for yourself? Let’s jump right in.

What is Guest Posting?

Guest posts are articles written by you (or for you) which are then posted on someone else’s website (usually in your niche with a link back to your website).

Guest post links are a powerful type of link for ranking purposes, and as a bonus, they can drive more traffic to your site as well as increasing the awareness and reputation of your brand.

Guest posts are one of the top 3 most sought-after links for ranking sites and the primary linking weapon that many white hat SEOs prefer to use.

The Benefits and Drawbacks of Guest Posts

Guest posts are great for SEO because they allow you to leverage the relevance and authority of established sites in your niche. You can find out more about link relevance here.

They are a very natural type of link that are very safe to use. That being said, you should still be ensuring proper backlink diversification to keep everything moving along nicely.

The best kind of guest posts will have dofollow backlinks to your site, and they will not have author boxes, “sponsored post” tags, or anything indicating it was written by someone other than the owner or writer of the website.

Guest posts with nofollow links and author boxes can still be good for your site and rankings, it’s just not the ideal that you should be searching for.

The downfalls of guest posts are that:

  • They don’t have much power (due to being on new inner-pages with no links)
  • The new page they are created on have no age (diversity issue)

Instead of trying to rank sites with guest posts alone, be sure you’re mixing in pillow links along with the other two most powerful types of links:

  • Niche Edits – Like guest posts but in existing articles with age (and maybe some links)
  • PBNs – Pack a lot of power, relevance, and age for more experienced link builders.

So how do we find these link opportunities?

How to Find Opportunities for Guest Posting

How you go about finding guest post opportunities will vary depending on which type of guest post best fits your strategy, budget, and time available.

The main types of opportunities for guest posts you will come across are:

  • Free submission sites
  • Sites that are very visibly seeking contributors and will accept almost anyone
  • Authority blogs that allow quality guest articles from select individuals to promote the author as well as bring more attention to their own site
  • Authority blogs that accept guest posts and are indistinguishable from a normal website that’s all written by the same person/team

The last two options (authority blogs) have the greatest benefit for helping sites to rank and are the ones that we most often use.

Whatever types of targets you end up going for, remember to keep your backlink portfolio diverse and to stay away from spammy tactics (quality over quantity).

Let’s get into how you actually find these sites.

Mega Lists of Popular Guest Blogging Sites

The easiest method to find guest posting opportunities would be to let someone else do all the hard work for you.

People have aggregated huge lists of websites that accept guest posts by the hundreds, so all you have to do is look through them, find websites in your niche, and check them out to see if they are suitable candidates for your project.

Here are a few to keep you busy for a while:

If these lists aren’t enough for you, you can always find more on Google.

There are also blog directory sites such as AllTop.com that you can use to find the most popular blogs in your niche – however popularity usually comes with a price (you might have to pay to have an article published).

Just because a site appears on any of these lists does not mean it’s high quality, would be a good fit for your needs, or would be worth the time or money involved.

We will discuss vetting guest post sites later in the article so you can make informed decisions about which blogging opportunities to pursue.

Guest Post Footprints

Using guest post footprints to find guest blogs is perhaps the most powerful way to find guest posting opportunities en masse.

Not only can you uncover a ton of opportunities that you would have otherwise never found, when coupled with the right automation techniques you can save loads of time.

This topic deserves an article to itself, so make sure to read our full guide on guest post footprints and how to use them!

Twitter

Twitter’s search feature comes in very useful for finding guest post opportunities.

You can use it much the same way you would use the guest post footprints in the previous section. For example, you can search for something like SEO “guest post by” :

Because active blogs often use Twitter to also promote their new content, searches like this will return some good results of possible targets to get guest posts for yourself.

An advantage of using Twitter to find opportunities over Google is that the search results will usually be more recent. This means that you know they are actively taking guest contributions for their website.

So head over to Twitter and see what you can find for guest posts in your niche.

Reverse Engineering

Reverse engineering the competition for link opportunities is one of our favorite methods for finding quality backlinks for our projects.

We use this method for nearly every site we rank due to its massive benefit and ease.

First, head over to Google and search for your main keywords to get a list of your top competitors.

Once you have your list of competitors, put them into a linking tool like Ahrefs one at a time and sort through their backlinks.

Of course, not every link that the site gets will be a guest post, but over time you will be able to tell them apart easily and quickly (but until then, you can click through to the sites to determine what type of link they are).

When you find a guest post on a site that you think you’d like one on too, just search around the site for information about contributing or contacting them (not all sites will have public info about making guest post contributions, but that’s probably even better).

Regardless if you find footprints that they accept guest posts or not, you can reach out to the site owner and try to work your magic for getting a post and backlink of your own on their site.

Reverse engineering the competition is a great way to uncover guest post opportunities that you wouldn’t have otherwise been able to find using other methods. Thank your competitors for doing all the hard work for you!

Networking in Your Industry

Networking with other people in your industry can be very time consuming but very worthwhile if your project demands that level of attention, link building, and resources.

This method tends to pay off in spades and often costs nothing but time (if you’ve got some to spare). By building relationships with people in the same niche, you are setting yourself up for guest posting opportunities down the road.

Here are some ways you can rub shoulders with people in your industry:

  • Twitter
  • Facebook
  • Linkedin
  • Niche Forums
  • Blog Comment Sections (yours and theirs)

Regardless of what platform you are using, all of this basically works the same. Like, share, leave comments, have conversations – just interact with them in a friendly, professional way. Show them some love and contribute what knowledge and insight you can.

After you’ve done this for a while and get to the point of reaching out to them about the guest post, they will be familiar with you and hopefully even like you a little.

So Now What?

Until now we’ve talked about finding your guest post targets. Now you want to make sure that the sites you’ve chosen are indeed good choices. Here are some things to look for:

  • The blog is in your niche
  • It has a decent backlink profile with relevant links
  • They have a good amount of quality, non-spammy content
  • They place links contextually (not in an author box)
  • They use dofollow backlinks (nofollow can be OK on bigger sites)
  • Bonus – there are no author boxes or visible signs of guest contributions
  • Bonus – the site has a decent amount of traffic

Now that you know which sites you’d like to get links from, you need to find out which will actually be worth it for you.

Smaller sites will generally be easier and cheaper to get posts on. If they ask for money, you will have to determine how much you think a link from their site is worth (you can often negotiate).

For larger, more authoritative sites, you will really have to bring your A-game. Some things that will help you get posts on more authoritative websites are:

  • A niche blog of your own with quality content
  • Past examples of guest posts you’ve done for other publications
  • Active social profiles with a decent following and interaction
  • A history of interaction (networking)

After you’ve made your decision of which blogs to reach out to, it’s time to make your pitch and hope for the best. Check out our article about cold emailing for links for more info.

When someone agrees to your pitch, all you have left to do is write the actual content. And that’s a whole other job on its own!

Buying Guest Posts from a Provider

As you’ve probably noticed by now, finding guest post opportunities can range anywhere from a good amount of work to a huge amount of work.

It’s for that reason that many SEOs prefer to skip everything we’ve talked about in this article and just buy guest posts from a reputable provider.

Guest post providers take care of everything for you – all you need to do is provide simple information like your niche, the page you want linked to, and the anchor text you’d like used.

Guest posts can cost from $20 to a few hundred dollars depending on the authority of the site. It’s best to shop around and find a provider that you can trust to consistently deliver quality posts. You can vet their work much the same way we talked about vetting sites in the previous section.

You generally want to stay away from the providers that are too cheap – you usually get what you pay for. A quality provider that delivers posts on real sites is completely safe and will do great things for your rankings.

Finding Guest Post Blogs Wrap-Up

That’s about it for how to how to find guest blogging opportunities that will benefit your SEO. They are one of the most powerful link building tools we have, so make sure that you’ve got this process nailed down right.

We’ve covered some different types of guest posts, which ones are the best for SEO, how to find them, and how to pitch them.

If you follow everything we’ve outlined in this guide, I’m confident you will be able to safely grow you backlink profile with quality links from sites in your niche.

If you have any questions or comments, please leave them below.

Chris Tzitzis

Chris Tzitzis

Co-Founder

Chris Tzitzis is an SEO and a Co-Founder of SirLinksalot.co. He has extensive experience with Affiliate SEO and running an SEO Agency.

Chris Tzitzis

Chris Tzitzis

Co-Founder

Chris Tzitzis is an SEO and a Co-Founder of SirLinksalot.co. He has extensive experience with Affiliate SEO and running an SEO Agency.

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2 Comments

  1. Kinsley

    Guest posting really helped my cat care supply store’s ranking on Google! I posted about ways to take care of your cat, etc. which helped link back to my store which is on my website.

    Reply
  2. Ryan

    When I was first starting out, I made the mistake of choosing some guest blogs that had tons of spam! I knew it was too good to be true lol.

    Reply

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